Huawei vs Apple vs Samsung: Can Huawei Win the Flagship Battle?
Huawei's latest camera flagship has the specs to make Apple and Samsung nervous: a 200MP telephoto sensor, 100W wired charging and 5G on a global model. But a phone is more than its spec sheet. Here is where Huawei genuinely competes, where it falls short, and what it means for buyers in India.
Why Is Huawei Suddenly Becoming a Serious Threat to Apple and Samsung?
Huawei has brought a camera-first, fast-charging flagship back to the global stage with 5G, but software remains its weak spot.
Huawei launched the Pura 90 Pro Max in China on 20 April 2026, and that phone is China-only. On 14 July, Huawei took a near-identical version global from Kuala Lumpur as the Pura 90s Pro Max. GSMArena's review confirms the global unit keeps 5G.
This article therefore compares the Pura 90s Pro Max with Apple's iPhone 18 Pro Max (launched 9 September) and Samsung's Galaxy S26 Ultra (launched 25 February). Where the China model differs, we say so.
Huawei vs Apple vs Samsung – The Flagship Specifications Compared
Short answer: Huawei leads on charging speed and telephoto sensor size, Apple on chip performance, and Samsung on lighter weight and zoom flexibility.
|
Specification |
Huawei Pura 90s Pro Max (global) |
Apple iPhone 18 Pro Max |
Samsung Galaxy S26 Ultra |
|
Launch |
14 Jul 2026 (China model: 20 Apr) |
9 Sep 2026 |
25 Feb 2026 |
|
Design |
Glass back, aluminium frame, Kunlun Glass; 230.5g |
Ceramic Shield 2; 249g |
Armor aluminium frame, Gorilla Armor 2; 214g |
|
Display |
6.9" flat LTPO OLED, 1–120Hz |
6.9" LTPO Super Retina XDR OLED, 120Hz |
6.9" QHD+ AMOLED, 1–120Hz |
|
Resolution |
2880 × 1308 |
2868 × 1320 |
3120 × 1440 |
|
Brightness |
~1,500 nits measured (PhoneArena) |
~2,800 nits peak, 969 nits auto (GSMArena) |
~2,800 nits peak, 1,480 nits auto (GSMArena) |
|
Processor |
Kirin 9030S |
Apple A20 Pro (2nm) |
Snapdragon 8 Elite Gen 5 for Galaxy |
|
Cameras |
50MP main (1/1.28"), 40MP ultra-wide, 200MP telephoto |
Three 48MP cameras; Fusion Main has variable aperture |
200MP main f/1.4, 50MP ultra-wide, 10MP 3x, 50MP 5x telephoto |
|
Optical zoom |
4x (China-spec listing) |
Not verified for this article |
3x and 5x (up to 10x optical-quality) |
|
Video |
4K; limited pro tools |
Widely rated strong for video |
Up to 8K at 30fps |
|
Battery |
~6,000mAh outside EU; 5,270mAh rated in EU |
Not disclosed; up to 45 hrs video (eSIM-only) |
5,000mAh |
|
Wired charging |
100W |
Wattage not stated; ~7 hrs video from 5 min |
60W (75% in ~30 min claimed) |
|
Wireless charging |
80W |
Up to 25W MagSafe |
Up to 25W (Qi2.2) |
|
Operating system |
EMUI 16 (Android 16 core), no Google services |
iOS 27 |
One UI 8.5 (Android 16) |
|
AI |
Huawei AI imaging aids |
Apple Intelligence, Siri AI (beta) |
Galaxy AI (Gemini, Perplexity support) |
|
RAM / storage |
12GB; 256/512GB |
12GB; 256GB–2TB |
12/16GB; 256GB–1TB |
|
Durability |
IP68/IP69 |
IP68 |
IP68 |
|
Ecosystem |
Huawei wearables, tablets, earbuds |
Apple ecosystem |
Galaxy watches, earbuds, tablets |
|
Price |
€1,150 (12+256GB, Europe); not sold in India |
₹1,79,900 (256GB, India) |
₹1,39,999 at launch (12+256GB, India) |
Camera Battle – Can Huawei Beat Apple's and Samsung's Photography Technology?
Huawei's zoom hardware is a real advantage, but it doesn't win every category. There is no single winner.
Megapixels alone mean little. Sensor size, optics and processing decide the final image. Huawei's main camera uses a 50MP, 1/1.28-inch RYYB sensor, according to Digital Camera World, and its 200MP telephoto is the headline feature. PetaPixel praises the telephoto reach and macro quality. PhoneArena says it is essentially a great camera that happens to be a phone. The caveats: heavy HDR and sharpening, and limited professional video tools.
Samsung answers with a 200MP f/1.4 main camera and two telephotos, both with optical stabilisation. ( SamMobile) Apple's big step is the 48MP Fusion Main camera with variable aperture and manual aperture control.
In practice, long-distance zoom and macro favour Huawei. Everyday video and social creators lean towards the iPhone. Galaxy suits people who want zoom flexibility and Android. I found no DXOMARK result for the Pura 90 series yet, so night and portrait superiority is not proven by lab testing.
Display and Performance – Which Smartphone Offers More Power?
In tested benchmarks Apple's A20 Pro leads Samsung. Huawei's Kirin 9030S has no comparable independent benchmark yet.
All three have roughly 6.9-inch, 120Hz OLED screens. In GSMArena's comparison, the Galaxy reached higher automatic brightness than the iPhone (1,480 vs 969 nits), with both peaking near 2,800 nits. PhoneArena measured about 1,500 nits on the Huawei, but with a different method, so the figures aren't directly comparable.
On speed, NanoReview's Geekbench 6 data shows 4,725 single-core for the iPhone against 3,624 for the Galaxy. Under sustained load, PhoneArena found the iPhone delivered nearly 70% higher sustained performance in 3DMark Steel Nomad Light. For the Kirin chip I found no credible cross-platform test, so I won't rank it.
Battery and Fast Charging – Where Huawei Could Have an Advantage
Yes on charging speed (official 100W wired, 80W wireless). Apple wins on tested endurance.
Huawei's official specifications list 100W wired and 80W wireless charging on the Pro Max. Samsung offers 60W wired and 25W wireless. Apple doesn't state wattage, but says five minutes of wired charging gives about seven hours of video playback.
One catch: Huawei's EU units carry a smaller 5,270mAh rated battery than units elsewhere.
On endurance, Tom's Guide recorded 18h27m for the iPhone 18 Pro Max against 16h40m for the Galaxy. PhoneArena's YouTube test gave 12h06m against 9h36m. Digital Camera World lists Huawei's battery and charging as a strength, but I found no like-for-like independent endurance test.
For Indian users who juggle work, maps, UPI and video on long days, this matters. A fast phone is only as fast as its weakest accessory, so check the wattage printed on any fast charging cable and charging adapter before assuming you'll get a phone's top speed. For travel days, a power bank is a sensible backup.
Software and AI – Huawei's Biggest Challenge Against Apple and Samsung?
es. The global Pura 90s runs an Android-based system but ships without Google services.
Apple's iOS 27 brings Apple Intelligence and an all-new Siri AI, rolling out in beta. Samsung's One UI 8.5 adds Galaxy AI, and Samsung promises up to seven major Android upgrades.
Huawei's global EMUI 16 is built on Android 16's open-source code, but there is no Google Play, Gmail, YouTube or Maps out of the box. Tech-ish notes that some banking and ride-hailing apps depend on Google's framework. Workarounds exist, but they aren't official. I couldn't verify Huawei's update commitment for the global model.
Apple and Samsung also win on ecosystem depth: watches, earbuds, tablets and cloud services that work together. Great hardware rarely persuades someone to give that up.
Is Huawei Really Better Than Apple and Samsung for Indian Smartphone Buyers?
Short answer: No. Huawei's flagship isn't officially sold in India, so Apple and Samsung remain the practical choices.
Beebom lists the Pura 90 Pro Max as not released in India, and no Indian launch has been confirmed. Any Indian prices you see online are estimates, not official. Huawei isn't entirely absent: a Mumbai distributor, RTC India, has rights for Huawei wearables and audio and is bringing tablets. Phones are not part of that.
The iPhone 18 Pro Max is on sale at ₹1,79,900 from 18 September. The Galaxy S26 Ultra launched at ₹1,39,999 and street prices have since dropped.
Importing a Huawei is a different proposition from buying an official unit. Grey imports carry no Indian warranty and no official service centre. I could not verify Indian 5G band support or UPI and banking app compatibility on Huawei, so treat both as unconfirmed. Apple and Samsung add established service networks and strong resale markets that Huawei cannot match here today.
Huawei vs Apple vs Samsung – Who Wins the Competitive Scorecard?
Short answer: There is no clean sweep. Where evidence is thin, we name no winner.
|
Category |
Edge |
Basis |
|
Camera |
Split |
Huawei: zoom and macro hardware. Apple: video (opinion-based). No lab test of Pura 90 yet. |
|
Display |
Samsung over Apple on measured brightness |
Huawei not directly comparable |
|
Performance |
Apple over Samsung |
Geekbench and sustained-load tests; Huawei unranked |
|
Battery and charging |
Huawei on charging speed (official spec); Apple on tested endurance |
No independent Huawei endurance test |
|
AI |
No winner |
Not enough independent comparison |
|
Software |
Apple and Samsung |
Google services and app compatibility |
|
Ecosystem |
Apple and Samsung |
Depth and availability in India |
|
Indian usability |
Apple and Samsung |
Official sale, warranty, service |
By type: Huawei's advantages are hardware (zoom, charging). Apple and Samsung lead on software. Real-world usability favours Apple for battery and sustained speed. Indian consumer suitability clearly favours Apple and Samsung.
Which Smartphone Should You Buy – Huawei, Apple or Samsung?
Short answer: For most Indian buyers, Apple or Samsung. Choose Huawei only if you are a zoom-photography enthusiast comfortable with importing and workarounds.
- iPhone 18 Pro Max: best tested battery, strongest sustained performance, video-focused creators.
- Galaxy S26 Ultra: lighter body, flexible zoom, S Pen, Android freedom.
- Pura 90s Pro Max: long-range zoom and ultra-fast charging, with no official Indian support.
Whichever you pick, a protective mobile case is cheap insurance for a ₹1.4–1.8 lakh phone. You can browse more at GrunX's mobile accessories.
Is Huawei Ready to Challenge the Smartphone Giants?
On hardware, almost. As a complete product for Indian buyers, not yet.
Huawei might have the hardware to challenge Apple and Samsung, but winning the smartphone war requires much more than impressive specifications. Apple and Samsung still lead on ecosystems, app compatibility, service and trust. Huawei's zoom camera and charging speed are real achievements, and they could pressure rivals. Until it solves the Google-services gap and official availability in India, this remains a fascinating international contest rather than a practical Indian purchase.
Sources:
Author Bio
Gazanfar Ali is Content Head at GrunX, JAMSFA Group, where he leads content strategy, SEO and social growth for India's D2C mobile accessories brand. He writes about smartphones and the Indian ecommerce ecosystem for GrunX Tech News.